New tourism campaign set to put Lanarkshire on the map
Tourism in Lanarkshire is set for a boost with a marketing campaign designed to encourage more visitors than ever before.
From New Lanark’s recent recognition as one of the top ten best preserved world heritage sites to Airdrie’s Easter Glentore Farm winning four-star Farmhouse Gold status and the International Children’s Games taking place in August, there are plenty of first-class reasons to visit the county. A new marketing campaign will see Lanarkshire promoted throughout the central belt with radio, outdoor and online advertising, while PR and media relations will widen the audience for the Lanarkshire story to attract more day visitors and bed nights and boost the local economy.
Members of the Visit Lanarkshire Partnership range from M&Ds - Scotland’s Theme Park in Motherwell to historic castles and stately homes throughout the Clyde Valley; the best of sport from Hamilton Park Racecourse to ScotKart in Cambuslang; as well as cultural attractions such as Chatelherault in Hamilton, the National Museum of Rural Life in East Kilbride and Summerlee, the Museum of Scottish Industrial Life.
Commenting on the new campaign, Mark Calpin, chair of the Lanarkshire Area Tourism Partnership, said: “There is no question that Lanarkshire is an exciting destination and everyone who lives and works here will be well aware of everything that is on offer. Our challenge is to raise awareness of the region to encourage people who may not have thought of visiting before to put Lanarkshire on the agenda for their next short break or business event.
“Crucially, we need the support of the indigenous tourism industry to work with us and we want to extend our membership to ensure that we represent the most diverse range of hotels and attractions. We are very open to welcoming anyone – however large or small - who would like to join us and anyone interested should check out the visitlanarkshire.com website for more details.”
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