Hamilton Park celebrates as business outside of race days continues to grow
The racing season may be over at Hamilton Park but the racecourse team is being kept busy thanks to a 52% increase in the numbers of people using the venue via non-race day events.
While the wet weather provided a challenging 2012 for all UK tracks, including Hamilton Park, management at the Lanarkshire racecourse have many reasons to be cheerful thanks to a string of successes in growing the business as an events venue throughout the year.
The headline successes include:
- A 60% increase in the number of weddings held at Hamilton Park in 2012 v 2011 (There will have been 40 this year, against 25 in 2011 and just eight in 2008)
- A 52% increase in the numbers of people visiting the racecourse via non-race day events (weddings, conferences, parties, exhibitions etc) in 2012 v 2011
- An increase of 14 in the number of days the racecourse is used throughout the year (now the venue is being used on close to 50% days of the year)
- An 8% increase in Christmas business volume in 2012 v 2011 - with more than 3,500 covers anticipated this year
Hamilton Park Chief Executive Vivien Kyles attributes the business success story both to the hard work of her team and to the versatility of the venue in being able to accommodate all manner of events.
She said: "We have been working very hard on this side of the business in tandem with the racing for a number of years and this ongoing pattern of growth is proof that our hard work is paying off.
"What pleases me most is the ever-growing range of events we are proving we can handle, including music concerts, weddings, private and festive parties, corporate or kids "fundays", conferences and exhibitions, product launches, roadshows and trade and events, to name just a few.
"The success of the non-racing business is not only good news for Hamilton Park, providing revenues which can be reinvested in our facilities and in racing, but it also provides economic spin-offs for Lanarkshire including creating job opportunities for local people."
This year saw the venue host events ranging from two more high-profile music concerts - featuring Tom Jones, Steps and Peter Andre - attended by 15,000 fans, to the Wedding Show, organised and run by Eventrix. Despite it being the first time the show had been held, the event attracted 2,500 attendees and more than 100 exhibitors.