How to pull off an Instagrammable event

In a world where almost everything is viewed through a screen, there’s more pressure than ever on event professionals to create an experience worthy for social media.

While Champagne fountains and extravagant selfie stations will help you achieve that ‘Instagrammable’ moment, you’d don’t need to go over the top to get those likes.

A few low-key touches can encourage delegates to share their experience online, meaning your event has the potential to reach hundreds of people who aren’t even attending.

These simple tips will bring your event to life, encourage delegates to snap some pictures and help you make an impact online.

After all, did it even happen if it’s not on Instagram?



With #sunsetchasers and #viewsaddicts aplenty, finding an Insta-worthy location is an easy way to get guests sharing online, without you having to pull out any extra stops.

One of Lanarkshire’s UNSECO World Heritage Sites, New Lanark Mill Hotel features a stunning rooftop garden, perfect for hosting events in the spring and summer months. Your guests – and their followers - will be blown away by the panoramic views that look over the beautiful grounds.  




Have you ever opened Instagram and not seen a photograph of someone’s picture-perfect plate? With #food being one of the most-used hashtags online, it’s one of the simplest ways to get people taking photos.

Make sure you select a caterer who can provide beautifully presented, and colourful dishes. The team of trained chefs at The Macdonald Crutherland House Hotel will work with you to create the perfect three-course menu, which is both delicious and photo-ready.

For something a little less formal, consider exotic fruit platters, bursting with colour, or a cupcake station with intricate icing, where guests are free to help themselves and take those all-important insta-snaps.



Encourage selfies!

Invest in a photo booth or provide fun props like sunglasses and speech bubbles where delegates can write their own messages, take photos and upload to their channels. Funky lighting and floral arrangements are also popular and provide beautiful backdrops for photography.

Take advantage of the specialist event teams at some of Lanarkshire’s venues, including the Radstone Hotel and Dalziel Park, who will be able to advise on local suppliers.



For more information on Lanarkshire’s venues, check out our dedicated page.