Top meeting and event trends for 2018
While we do not know what the year ahead holds, it is forecasted that the meetings and events sector in the UK will thrive in the new year.
To make sure your event stays relevant in an increasingly competitive market use our guide to the top emerging trends guaranteed to make it big in 2018.
1. Drone footage
Live streaming might be old news, but using a drone to record your event is the way of the future.
Relatively inexpensive, drones can capture images and film at every angle, meaning there are endless possibilities for digital content.
By live streaming to a large screen during the event, you can add real flavour to the day, and reach new audiences by linking the footage to social media.
2. Smart badges
Ditch the retro paper badge and upgrade to the digital alternative.
As with a traditional name badge, smart badges offer basic identification, but can also be personalised to give more details about each delegate. These wearable devices also allow you to record contact details, identify sessions attended and allow access to secure areas of the event and associated websites.
3. Inspiring venues
While fancy apps and the latest cutting-edge technology are set to revolutionise the sector in 2018, securing the right venue will continue to be just as important in the future.
Standard meeting rooms and buffet lunches may still do the trick for some occasions, but event professionals should always be looking to discover new and unique spaces which leave a lasting impression.
Whether its hosting a breakfast meeting in a converted stable, delivering a corporate dinner on the finish line of a world-famous racecourse or planning your company away day at a UNESCO World Heritage Site, Lanarkshire has plenty of inspiring venues to help you stay on trend in 2018.
4. Full sensory experiences
In a world where technology is always at our fingertips, event professionals need to be creative in their approach to ensure delegates go home with lasting memories.
While 2017 saw an emphasis on incorporating great food and drink, the year ahead takes the sensory experience one step further. Tapping into the five senses, you can wow your delegates with scents, specialised music and lighting.
Using emerging ‘crowdshaping’ technology, you will also be able to change variables such as music genres and room temperature at the touch of a button to suit the mood of your guests.
5. Bespoke apps
2017 saw the rise of bespoke apps which allowed delegates to manage their event experience from registration to post-event feedback.
Event planners can expect to see more of these platforms in the coming year and should utilise the technology where possible.
From increasing participation in sessions, to delivering conference-wide surveys, apps can help you interact with delegates in a variety of ways. For inspiration, check out our guide to incorporating technology into events.
For more details on Lanarkshire’s top event spaces check out our dedicated venues page